WHY IS THE WORLD CRAZY ABOUT VIETNAMESE COFFEE?

WHY IS THE WORLD CRAZY ABOUT VIETNAMESE COFFEE?

Recently, the famous culinary site Taste Alas ranked Vietnamese Iced Milk Coffee 2nd in the top 10 most highly rated coffee drinks in the world. With its delicious flavor, Vietnamese Robusta coffee is increasingly popular worldwide and needs more motivation and resources to develop in line with its potential and position.

COFFEE FLAVOR FROM EXPERTS

Vietnam is the world's largest producer of Robusta coffee, ranking 2nd in export volume (after Brazil). With its special aroma and rich body from the globally famous Buon Ma Thuot Robusta coffee source, Vietnamese coffee is increasingly known and recognized by the world.

Recently, on the culinary website Taste Atlas, known as the "world culinary map", Vietnamese iced milk coffee - made from Robusta coffee, ranked 2nd in the Top 10 most highly rated coffee drinks in the world, with 4.6/5 points with Italian Ristretto coffee at the top of the list.

Over the years, Vietnamese coffee has been continuously honored and praised in a series of prestigious international newspapers.

In 2022, Canadian travel magazine The Travel listed the countries with the best coffee in the world, in which Vietnamese coffee was mentioned first.

In 2020, in an article on CNN "Why the world is waking up to Vietnamese coffee", Vietnamese coffee was introduced as a popular drink with many different brewing methods.

The New York Times also published an article titled "In Vietnam, Coffee Culture Brims With New Energy" in March 2020, assessing that Vietnamese coffee is becoming a national brand with diverse and unique flavors.

Not only that, Vietnamese Phin Coffee and Iced Milk Coffee are also always drinks that international politicians, heads of state such as US President Obama, and world-famous stars have praised and expected to enjoy when coming to Vietnam.

At leading international coffee competitions such as The Best of the World, International Catering Cup, ..., the Vietnamese Robusta coffee bean brand is recognized by experts and won awards. Prestigious organizations such as Rainforest Alliance, UTZ and Fairtrade certify Vietnamese Robusta coffee as meeting international quality and standards. At the World Barista Championship in September 2022, Takayuki Ishitani, the Japanese champion in 2017 and 2019, used TR4 - a Vietnamese Robusta variety.

Not only is the reputation of Vietnamese coffee increasingly resounding in the world media, in recent years, the quality of Vietnamese Robusta coffee continues to be recognized by the leading coffee consuming powers. In more than 80 countries and territories importing Vietnamese coffee, strong growth has been recorded in countries that are the world's coffee powers. In the first 10 months of 2022, Germany's imports of Vietnamese coffee reached 494.9 million USD, up 58.2%; France's was 57 million USD, up 78.7%; and Canada is 28 million USD, up 91%... Notably, in Italy - the country ranked first in coffee consumption and connoisseurship, the homeland of globally captivating coffee cups such as Espresso, Cappuchino, ... with the highest demands on quality, coffee imports from Vietnam have recently increased. Most recently, in January 2023, Vietnam's coffee exports to the Italian market reached 17,270 tons, worth nearly 36 million USD, up 79% in volume and 81.5% in value compared to December 2022. It can be seen that Vietnamese coffee is highly appreciated by the world for its quality, flavor and has great potential for growth in both export value, contributing to promoting economic, cultural, and life values ​​... for Vietnamese people. This is an opportunity and also a driving force for the Vietnamese coffee industry to continue to improve its position in the international arena with the right strategies and policies, and the support of each individual, business, locality and the whole society.

In 1857, the French brought coffee to Vietnam during their colonial conquest, but it was not until 1914 that the French chose Buon Ma Thuot as a place to specialize in Robusta coffee cultivation based on careful research on soil, climate, altitude, etc. By 1922, the red basalt land of Dak Lak was quickly covered in a vast green color with coffee farms managed by the French. With its quality and characteristic natural aroma, rich body, Buon Ma Thuot Robusta coffee was mainly exported to France at that time. Only a small number of people working for the French government had the opportunity to enjoy coffee in a Western lifestyle, while workers simply considered it an energy-boosting drink for work.

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